2019 Dakine winter snow ad campaign showcasing the Dakine head to toe athletes. We wanted to follow the look of the bike ads, but introduce some more rough, tactile and hand-drawn elements. Art Direction, Design, Graphics & Layout.
Team: Art Director: Justin Mooney / Snow Marketing Director: Colleen Quigley / Video Production Manager: Tyler Malay
Accessories team rider Victor Daviet & The Continental Series. Print and digital ad design based off packaging.